I'm a freelance designer,
art director and animator based in Amsterdam.
After studying for commercial art direction
and working for one or two agencies,
I started working for my own clients.
Designing can be intense.
The more experience I have,
the more respect I have for other people's creativity.
It's so much easier criticizing something
that somebody else already did
than making something from scratch.
The most important thing for me
is that by the end of a project, every one is happy.
I want to make things people want to look at,
not something they're forced to look at.
Since people are naturally drawn to stories
and people that are different,
the goal is to tell the real story of the brand,
and set it apart from the crowd,
making every piece of communication
authentic and personal.
rosa de jong. | art director
born: amsterdam, 23 februari 1987
2009 - present | byrosa - founder / art director
accounts: pubblik&vos: sea salt saloon
trendsactive: universiteit utrecht - chupa chups
chocography - bagels & beans - cheap couture
animal farm: walking for water
nachtwerk: spark your city - het nachtspoor
blown away - first day of spring - vrij festival
audio obscura. - made you think - cinemaas
the lucky bastards - c. cosmetics & care
umc - mos interiors - in'tent - adformatie groep
junior* academie - teacher / art direction - design
class 1 and 2
2008 - 2009 | lemon scented tea - art director
accounts: de baak - rai elicium - vrij op vrijdag
tu delft - uniekaas
2006 - 2008 | arcee v.o.f. - co-founder / art director
accounts: fysiomed - eckart wintzen
doorn en roos - fuel productions - dreamsupport
ip wise - mr harder - muse at work - sprankel
spunk - pearson education benelux - bäst
the lucky bastards - postcode loterij
perspective bureau voor marktonderzoek
2007 | steam - junior art director
2006 | draft - junior art director
2003 - 2006 | junior* academie voor art direction
rosa de jong
call 06 30 70 95 33
or email me at hello at byrosa.nl
for all mail send the old fasion way:
hoendiepstraat 40 I
1079 LW amsterdam
chamber of commerce: 34320680
abn-amro bank: 41 03 30 868
vat (btw) nr: NL1982.16592B01
Most of the work on this website
is photographed by Arnoud Kor.
You can download
and read my terms here,
in Dutch or English.