: BYROSA

About

Freelance creative and art maker from Amsterdam.
Projects made by Rosa are driven by idea and thoughts.
The execution of these projects usually involves a lot of
making and working with hands,
since that's what makes Rosa truly happy.

"I'm a freelance designer,
art director and animator based in Amsterdam.
After studying for commercial art direction
and working for one or two agencies,
I started working for my own clients.

Designing can be intense.
The more experience I have,
the more respect I have for other people's creativity.
It's so much easier criticizing something
that somebody else already did
than making something from scratch.

The most important thing for me
is that by the end of a project, every one is happy.
I want to make things people want to look at,
not something they're forced to look at."

Since people are naturally drawn to stories
and people that are different,
the goal is to tell the real story of the brand,
and set it apart from the crowd,
making every piece of communication
authentic and personal.

CV

rosa de jong. | art director
born: amsterdam, 23 februari 1987

workexperience
2009 - present | byrosa - founder / art director
accounts: pubblik&vos: sea salt saloon
trendsactive: universiteit utrecht - chupa chups
chocography - bagels & beans - cheap couture
animal farm: walking for water
nachtwerk: spark your city - het nachtspoor
blown away - first day of spring - vrij festival
audio obscura. - made you think - cinemaas
the lucky bastards - c. cosmetics & care
umc - mos interiors - in'tent - adformatie groep

junior* academie - teacher / art direction - design
class 1 and 2

2008 - 2009 | lemon scented tea - art director
accounts: de baak - rai elicium - vrij op vrijdag
tu delft - uniekaas

2006 - 2008 | arcee v.o.f. - co-founder / art director
accounts: fysiomed - eckart wintzen
doorn en roos - fuel productions - dreamsupport
ip wise - mr harder - muse at work - sprankel
spunk - pearson education benelux - bäst
the lucky bastards - postcode loterij
perspective bureau voor marktonderzoek

2007 | steam - junior art director

2006 | draft - junior art director

education
2003 - 2006 | junior* academie voor art direction

Exhibitions

•
DOWNSIZED
Curated by the Bruce Museum
3 November 2018 - 27 Januari 2019 • Greenwich • USA

REMEMBERED / IMAGINED
Curated by Antler Gallery and Paradigm Gallery
24 Augustus - 22 September 2018 • Portland & Philadelphia • USA

LAX/PDX II
Curated by Thinkspace • June 9 - June 28 • 2018
Antler Gallery • 2728 NE Alberta St • Portland • USA

ENORMOUS TINY ART
Curated by Nahcotta - March 2 - March 31 • 2018
Nahcotta • 110 Congress Street • Portsmouth • USA

LAX/DTW II - DETROIT HUSTLE II
Curated by Thinkspace • June 30 - July 21 • 2017
Inner State Gallery • 1410 Gratiot Avenue • Detroit • USA

ENORMOUS TINY ART
Curated by Nahcotta • March 3 - April 2 • 2017
Nahcotta • 110 Congress Street • Portsmouth • USA

SBK BREDA
Breda • the Netherlands • June 4 through July 16 • 2016

SBK AMSTERDAM
March 6 - April 10 • 2016
KNSM-laan 307-309 • Amsterdam • the Netherlands

Publications

Books
---------
Think Small / Micro Matter
SUPER HANDMADE CRAFT 2 / Micro Matter
Small is Necessary / book cover, Micro Matter
Food Player / Chocography
CMYK & PMS / Cosmetics and Care
Plant Graphics / Cosmetics and Care
Art of Paper / Made You Think / Paper Book

Magazines & News Papers
------------------------------------
enVoyage / EVA AIR inflight magazine, November issue 2018, Micro Matter
Politiken / Danish newspaper, online and printed paper, Micro Matter
de Metro / online and printed paper, Micro Matter
Make: magazine / issue 55, Micro Matter
GG / September/November issue 2017, Micro Matter
DPI / vol. 182, Cosmetics and Care
LINDA magazine / Linda 141, Micro Matter
LINDA magazine / Linda Wonen - najaar 2009, Lucky Bastards
Happinez / nr 5 - 2009, Lucky Bastards

TV & Radio
---------------
TV3 Ja t'ho faràs • Barcelona • June 17 • 2017
Qmusic • dutch radio • 4 August • 2016

Online

Micro Matter
thisiscolossal 1 -- mymodernmet -- architizer
gestalten -- bored panda -- vice -- makezine
creative boom -- designboom -- spottingthecool
ufunk -- tabi labo -- booooooom -- fubiz
fashionwaltz -- lostateminor -- ignant
twistedsifter -- yenmag -- thecoolector
theawesomedaily -- megacurioso -- construirtv
abduzeedo -- mydesy -- trendland -- weburbanist
bigumigu -- citylab -- DW -- beautiful decay
geekologie -- faith is torment -- eye spired
misteriosdomundo -- designtaxi -- the mind circle
design works -- elite readers -- nerdist
made in shoreditch -- positivr -- retecool
fashion headline -- tilestwra -- follow the colours
vipworks -- mike shouts -- trendsfolio -- mad white
opumo -- the two collective -- designcollector
frizzifrizzi -- picnic -- osso magazine
visi -- ideamsg -- moovemag -- zeutch
thisiscolossal 2 -- thisiscolossal 3

Chocography
designtaxi -- we need cafeine
when pao cooks -- area visual

Other
musesmilk interview
extensis self promotion interview & fontspiration
nerdprint werk magazine & C cosmetics

Contact

rosa de jong
call 06 30 70 95 33
or email me at hello at byrosa.nl

for all mail send the old fasion way:
hoendiepstraat 40 I
1079 LW amsterdam

financial stuff:
chamber of commerce: 34320680
abn-amro bank: 41 03 30 868
vat (btw) nr: NL1982.16592B01

Behance
Dribble
Instagram

Most of the work on this website
is photographed by Arnoud Kor.

You can download
and read my terms here,
in Dutch or English.